Construction Value Added – 11/ 30
Construction, even though it’s complex, risky, requires close coordination and cooperation of many disparate groups and participants, is generally perceived as a commodity business.
There is no shortage of builders willing to provide their best price. Just look at what is currently happening in public tenders. There may be as many as 15 contractors bidding for one project.
All are perfectly willing to tackle the project. Definitely not all are qualified. And it’s very likely that the lowest of the bunch made some sort of mistake or overlooked something. That’s the contractor that will attempt to do the work, while the Client ends up with frustration. Not to mention the Architect and other designers. Surely they did not allow for the additional costs it takes to work with the low contractor to get them through the process.
When there is that much competition for the work, the fees suffer. Fees are not generally seen as good thing. But what does every Client wish their contractor has? The financial capacity to complete the project.
Financial strength comes down to profit. Profit stems from good financial management, which includes, collecting payments on time, knowing your costs, controlling costs, and setting healthy fees.
No one likes to pay fees. Everyone wants the lowest price. Why is a complex purchase such as the construction of a one-of-a-kind building seen as nothing more than purchasing a container of washing detergent?
Because the industry does not perceive the Contractor as adding any value to the process. The Contractor is a cost. The problem is that when fees are ground down, or mistakes are made at the onset of a project, the Contractor will use every bit of it’s expertise to look after it’s own interests.
The fully designed project does not look for, nor appreciates value added. In the design-bid-build market, suggestions for changes from the Contractor are viewed with caution at best and suspicion at worst.
Until Clients and Designers experience the value a competent and qualified Contractor can bring to a project, they are not keen to pay higher fees. The fees are contingent on perceived value added, or money saved.
Contractors must visibly demonstrate added value, or the fees will continue to be eroded. And their services will be seen as costs to be minimized.